Dan Kennedy – Opportunity Concept Marketing | 10.3 GB
Sell just about anything better using opportunity marketing concepts. Reveals how to bridge the “Grand Canyon Sized Gap” between what your prospect really thinks and your current sales message. Dan shares the game-changers of pure opportunity marketing by comparing and contrasting the opportunity marketer’s approach to the two sales approaches most commonly used in marketing. Discover how to apply opportunity selling concepts to better attract a more committed customer, craft a story that connects to where your prospect actually is mentally and taps into your customer’s desire so you can greatly elevate your revenues and profits.