CreativeLive – Mastering Business Fundamentals

Name Product: CreativeLive – Mastering Business Fundamentals
COST: $149
Author: Sal Cincotta
Size: 5.72 GB

CreativeLive – Mastering Business Fundamentals

In their previous course, award-winning husband-and-wife photographer duo Sal and Taylor Cincotta revealed their blueprint for running a successful portrait and wedding studio. Now, Sal and Taylor are back to teach you how to take your photography business from fledgling to booming.

During this 3-day course, you’ll learn how to scale your staffing, provide unparalleled customer service, price your products effectively, and create a powerful brand from your personal style.

Whether you’re a beginner, intermediate, or advanced photographer, this course will provide a provide an accessible playbook for taking your business to the next level.

Day 1 Pre-Show
9:00 am – Evolving Business through Innovation
9:30 am – Segment 1: Establishing Goals
10:00 am – Establishing Goals: Advice for Beginners
10:30 am – Establishing Goals: Advice for Intermediates
11:00 am – Establishing Goals: Advice for Established Businesses
11:30 am – Segment 2: Specialist vs. Generalist
1:00 pm – Segment 3: Pricing & Packaging
1:45 pm – Shooting to Sell: Big Prints, Albums & Products
2:30 pm – Pricing: The Digital Negative Controversy
3:00 pm – The Evolution of SCP’s Pricing
3:30 pm – Student Q&A
Day 1 Wrap-Up

Session 2 July 26, 2013
Day 2 Pre-Show
9:00 am – Overview of Today’s Segments
9:15 am – Defining Your Style: Consistency is Key
9:30 am – Defining Your Style: Advice for Newbies
10:15 am – Defining Your Style: Advice for Intermediate Studios
10:45 am – Defining Your Style: Advice for Established Studios
11:15 am – Next Level: Medium Format
11:30 am – Segment 2: Branding
11:45 am – Next Level Products
1:00 pm – Marketing: The Other Half of Your Style
1:15 pm – Marketing for the Newbie Studio
1:30 pm – Marketing for the Intermediate Studio
2:00 pm – Marketing for the Established Studio
2:30 pm – Networking: Who, What, When, Where and Why
3:15 pm – Customer Service
Day 2 Wrap-Up

Session 3 July 27, 2013
Husband / Wife Teams
11:15 am – Next Level: Medium Format
11:30 am – Segment 2: Branding
11:45 am – Next Level Products
1:00 pm – Marketing: The Other Half of Your Style

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