Duane Forrester – 6 Hours of SEO, Social, Crawling and Authority Webinar

Name Product: Duane Forrester – 6 Hours of SEO, Social, Crawling and Authority Webinar
Author: Duane Forrester
Size: 1.8 GB
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6 Hours of SEO, Social, Crawling and Authority Webinar

SEO 101
Started here with an overview of what to focus on, what to invest and why it matters.  For most folks, its standard stuff, but for those new to the space, it’s a useful review.

Crawling Basics
In this session we talked more in depth about how we crawl, why we crawl and what we’re looking for.  We gave tips on creating a site that search engines want to crawl, too.

Bing Webmaster Tools Overview
This webinar was designed to help folks learn more about the tools, how to use them and uncover useful data.  We walked through all of the then-current tools and covered tips and tricks for finding and interpreting data.  SEO Reports, Link Explorer, everything was covered, though we’ll need to provide some updates after our latest tools which were recently released (Site Move & Geo Targeting).

Authority Building
This webinar covered the topic of Authority.  What it means to an engine, why we seek it in sites we index and what you can do to build your own authority, with an eye towards ranking better.

Search & Social
Here we looked into the merging of search and social signals, why social plays a role in search, what you can do to leverage social and how things are evolving.

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