Name Product: Gary Kind – Facebook Advertising using Pay Per Click
Author: Gary Kind
Size: 82.06 MB
Looking to utilise and understand more about pay per click on the Facebook platform? This course is for you.
This course is designed to take you from the basics of facebook pay per click (PPC) to more in-depth material such as segmenting, split-testing, managing multiple ads.
The course covers both ‘internal’ ads; those that link to a fanpage/business page within facebook and ‘external’ ads which link to a website outside of facebook.We also look at ad types and how facebook PPC differs from other PPC platforms such as Google Adwords.
SECTION 1: Introduction
SECTION 2: Internal and External Ads
SECTION 3: Images
SECTION 4: Facebook Power Editor
SECTION 5: Wrap Up
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