Feb
25
2014

Geordie Wardman – Mixergy Master Class – How to Pre-Sell

Name Product: Geordie Wardman – Mixergy Master Class – How to Pre-Sell
COST: $199/Per Year
Author: Geordie Wardman
Size: 613 MB
Website: http://mixergy.com/course-cheat-sheet-pre-sell/

Before he saw the light, Geordie Wardman acted like other startup founders. He spent $15,000 to start his own daily deals site, and it looked fantastic. “I went into the market just in love with the idea,” says Geordie, founder of WaveReview (formerly GuestRetain).

But what he didn’t know is that a competitor beat him to it. “Here I was totally developing this idea that I thought was great, and here was somebody who’d been out in the market for at least another eight months,” says Geordie. “And in that space they [were well established], and they had a bigger list.”

The deals site was a bust.

Today, Geordie only builds products if he’s 100% sure that he’ll get customers. And he doesn’t invest any of his own money in development.

How? He gets customers to pay upfront for a product that doesn’t yet exist. “I covered all of the development [of GuestRetain] from my pre-sales,” he says.

In his Mixergy course, he shows you how he did it. Here are three highlights from the course.

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