Name Product: Learning Social Media Marketing – A Video Introduction
Author: Dave Evans
Size: 1.37 GB
The rise of social media is changing the way marketing is done, which can be both exciting and frightening. In this course marketing expert and author Dave Evans takes fear out of the equation by taking a hands-on, practical approach to the use of social technology in business. You’ll learn the difference between social media and traditional media, what makes users behave the way they do, and how to plan a social media marketing program and measure its results. The course covers multiple social media types – blogs, photos, videos, podcasts, and more – as well as the places where these media are shared, including social networks like Facebook and Google+ and microblogs like Twitter. In this course you’ll learn how to take advantage of the tremendous marketing opportunities offered by social media.
The contents of this course include
Introduction to Social Media Marketing
Welcome to social media marketing and the highly connected – and vocal – consumer. In this chapter you’ll get a sense of how different this new medium really is and how to think about its role in your current marketing plans.
Operations and Marketing: The New Partnership
There’s a new chemistry that’s bubbling up on the social web. This chapter will show you how to mix up a formula for success.
Social Media and Outreach
If you’re looking for a jumpstart to social media marketing, this chapter will provide it. You’ll learn what’s out there and how to get involved.
Views are a key element of Revit, and in this chapter you’ll learn all about them. You’ll see how to add levels and views, constrain walls, add building and wall sections, and more.
Social networks are where social media come to life. This chapter will show you the key principles you need to consider when deciding where to start on the social web.
Who’s on first? And more important, who just uploaded the video showing that play? This chapter will show you how to leverage status updates and keep track of who is doing what.
Just as there is more to running a business than marketing, there is more to social than media. This chapter takes a larger view of social practices across the organization.
Engagement and Advocacy
We’ve gotten used to being able to interrupt consumers, and therefore to assess ad effectiveness by measuring frequency and reach. Social goes further, and so the yardstick changes to engagement and development of advocates. We’ll look at strategies for achieving these goals in this chapter.
Building a Cross-Functional Team
The challenges facing the modern CMO are best managed by spreading the load across the organization. This chapter makes the case for a cross-functional approach to social media marketing.
Who Is Your Target?
The social web means different things to different people. This chapter will help you develop a process that matches your techniques with your hoped-for audience.
Measurement is the key to successful marketing, and social media marketing is no exception. In this chapter we’ll explore some ways that you can measure the effectiveness of your efforts.
Writing Your Plan
It’s time to put everything together and formalize your social media marketing plan. In this chapter you’ll learn how to define your program, associate its elements with specific channels, integrate it with your traditional marketing, and launch it.
The lessons are wrapped in a feature-rich interface that lets you jump to any topic and bookmark individual sections for later review. Full-Screen mode provides a hi-def, immersive experience, and Watch-and-Work mode shrinks the video into a small window so you can play the videos alongside your application. Also included are exercise files that give you an easy way to try out the techniques you learn.
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