Name Product: Lynda – Email Marketing Basics (Updatesd Nov 12, 2012)
Author: John Arnold
Size: 570 MB
Let John Arnold show you how to get the most out of email marketing campaigns. This course offers strategies for building a quality list of subscribers and maintaining a company’s brand and reputation by complying with spam laws, creating valuable email content, and ensuring emails are branded consistently.
It also covers crafting marketing emails—from format and design to content—and analyzing the effectiveness of email campaigns.
Building an email list
Collecting email addresses
Offering incentives to increase signups
Deciding on a format for emails
Sending valuable offers
Creating effective From address and subject lines
Combing email with social media and mobile devices
Managing bounced and blocked email
Evaluating email click-through data
Automating email marketing
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