MarketingSherpa – Email Marketing Summit 2012

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Disc 1 of 3 eMail Conversion Optimization

Keynote
Flint McGlaughlin – Crafting Effective eMail Messages

Copyblogger Case Study
Brian Clark, Sonia Simone – Three Steps to Converting More eMail Prospects to Customer and Clients

Disc 2 of 3 Connecting with Customers
Keynote
Brian Solis – The End of Business as Usual

Direct Sale Case Study
Jermaine Griggs – Personal vs Robotic. Automated eMail for Personal Experiences

Disc 3 of 3 Mobile and Beyond
Case Study
Pamela Markey, Alex Corzo – Opimizing the Evolving Landsape of Mobile eMail Marketing

Mobile Marketing Panel
Meghan Lockwood, Josh Herman – Integrating Mobile Campaigns for the Complex Sale

Innovation Panel
Dan Burstein, Joshua Baer – In the Year 2013. eMail Marketing Technologies and Tactics of the Near Futur

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