Paul Roetzer – Marketing Agency Blueprint

Name Product: Marketing Agency Blueprint
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Author: Paul Roetzer
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The Marketing Agency Blueprint Series
Presented by HubSpot
Evolve Your Agency. Transform the Industry.

Now Available On-Demand

marketing-agency-blueprint-coverPaul Roetzer, author of The Marketing Agency Blueprint (Wiley, December 2011), and founder and CEO of PR 20/20, introduces The Blueprint Series, an interactive five-part webinar event built for agency leaders and freelance professionals who are looking to transform and thrive in the coming age of marketing services.

Presented by HubSpot, the series will be conducted live every Wednesday in February through GoToMeeting. Each session is a deep dive into concepts and processes from The Marketing Agency Blueprint. Registration includes access to live events and on-demand recordings, session resources (slide deck, worksheets and template forms), and a signed copy of The Marketing Agency Blueprint.

On-demand access is now available for The Blueprint Series. All sessions are recorded and available on-demand for registrants, so don’t worry if you miss a live session.
Session 1—Hybrid Professionals: How to Recruit, Train and Retain Top Agency Talent

(Feb. 1, 2012 at 1 p.m. EST) When all else is equal — processes, services, pricing and infrastructure — it is talent that cannot be replicated. Your agency will be defined by its ability to recruit and retain the best. Session Details
Session 2—Agency Infrastructure: How to Build to Scale and Prepare for Perpetual Change

(Feb. 8, 2012 at 1 p.m. EST) Opportunity can be overwhelming if you do not adapt to changing markets and increasing demand, and build a scalable infrastructure capable of effectively accommodating growth. Session Details
Session 3—Services & Pricing: How to Grow with Integrated Services and Value-Based Pricing

(Feb. 15, 2012 at 1 p.m. EST) Every agency, or at least the ones that will still be relevant in the coming years, is a digital agency. While the resources dedicated to social, search, mobile, web, email and other digital strategies will vary, interactive marketing should be fully integrated into every program and budget. As services evolve, so too should pricing. Session Details
Session 4—The Agency GamePlan: How to Market Your Brand and Sell Your Services

(Feb. 22, 2012 at 1 p.m. EST) Inbound marketing has given agencies the power to differentiate by doing. Model firms are using blogs, social networks, online video, email marketing, webinars, podcasts and ebooks to generate leads and build loyalty. At the same time, agencies are activating more sophisticated sales systems to manage new business development efforts. Session Details
Session 5—Performance & Purpose: How to Deliver Results and Unlock Your Agency’s Potential

(Feb. 29, 2012 at 1 p.m. EST) Leading firms turn information into intelligence, and intelligence into action. They build campaigns that consistently produce measurable outcomes, they staff account teams with A players, and they achieve strength and stability through retention and growth of core accounts. Most importantly, model agencies are built to pursue purpose. Session Details

Why Attend?

Change is not always easy, but it is inevitable. In the coming years, the marketing-services industry will be transformed.

Traditional firms, who are unable or unwilling to evolve, will fade, and a new category of disruptive hybrid agencies will rise. These emerging firms are tech savvy, offer integrated services, hire and retain versatile talent, and profit from diversified revenue streams. They thrive on change, and continually apply shifts and advances in technology to strengthen their businesses, evolve their services and deliver greater value to clients.

Your agency has the opportunity to prosper in the coming age of marketing services, but you must make the choice to disrupt, or be disrupted.

Presented by HubSpot

HubSpot, Inc. offers an all-in-one marketing software platform that has helped more than 5000 companies in 34 countries attract leads and convert them into customers. Applications in the software platform include website management, blogging, search engine optimization, lead management, marketing analytics, email marketing, landing pages, and social media monitoring.

HubSpot’s Partner Certification Program is an opportunity for marketing professionals and agencies to be trained and certified by the leading provider of inbound marketing software.

Certified partners—more than 500 agencies in more than 15 countries—are given access to educational resources, selling tools, training programs and private online communities that facilitate customer interactions and peer-to-peer communications. In addition, partners who resell the HubSpot software receive a 20-percent margin on each license for the life of the customer.

The Marketing Agency Academy

This is the flagship series for the Marketing Agency Academy, an education and training program designed to accelerate industry transformation, and build a more open and collaborative agency ecosystem.

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