Browsing articles tagged with " Claude HOPKINS"
Apr
9
2014

Claude Hopkins – Ads Collection Swipe Files

Name Product: Claude Hopkins – Ads Collection Swipe Files
COST: $297
Author: Claude Hopkins
Size: 1.2 MB
Website: https://www.hardtofindseminars.com/Claud_Hopkins.htm

Claude Hopkins – Ads Collection Swipe Files [ 51 Word Docs ( DOC )

Claude C. Hopkins (1866-1932) was one of the great advertising pioneers, he believed advertising existed only to sell something and should be measurable and justify the results that it produced.

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Aug
5
2013

Claude HOPKINS – Scientific Advertising

Name Product: Claude HOPKINS – Scientific Advertising
COST: $12.99
Author: Claude HOPKINS
Size: 1 MB
Website: http://www.amazon.com/books/dp/1453821082

Claude HOPKINS – Scientific Advertising

A reprint of the original, unedited 1923 text by Claude Hopkins. This groundbreaking book remains essential reading for anyone entering the copywriting and advertising professions, reminding us that advertising’s purpose is purely to sell. Claude Hopkins expresses powerful, statistically tested truths about “salesmanship in print” which remain relevant through the decades and across all media – including today’s internet marketing. David Ogilvy once said “Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life.” Read “Scientific Advertising” before you read any other book on advertising or marketing. It may change your life, too.

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